Kevin Pirnie' Articles

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1. Understand User-Intent Keyword research is the cornerstone of any SEO campaign. Understanding user-intent when conducting and selecting your keywords is critical to getting your SEO off on the right foot and helping the right audience find your site. For instance, are "gym shoes," "sneakers" and "tennis shoes," the same thing? For some consumers those three words are completely interchangeable. But if a tennis player were looking for a new pair of shoes, they would search using "tennis shoes" and expect a very specific result. It doesn't matter how you would search for your brand/products, it only matters how your target audience searches. Targeting the wrong keywords because you failed to understand the intent of the search means you'll miss out on potential traffic and… Read More
SEO (search engine optimization) is the way to boost your online presence by getting better search engine rankings. Google has been doing a lot to improve the search quality. If you are not on google, you are not on the Internet. In this post I will outline the methods you in order to comply with Googles new algorithm. 1. Duplicate Content Some of the new blogger come to the blogging world and think that blogging is so easy "but if you write your whole blog and update it regularly by typing word by word from your keyboard then definitely you face the problem that oh my god that is the time for my sleeping but yet I could not write my full article ok save it… Read More
Welcome my friends to a second installment and follow-up to our Speed Up The Web series. In this installment we will be discussing another similar technique that was previously discussed in Part I. Minifying and Concatenating your stylesheets and javascripts. The previous process discussed a method to do this for your .Net website automatically by parsing the outputted HTML for your stylesheets and scripts, combining them into one string each, saving the strings to server cache and finally rendering them through a gzipped output. This is all done by utilizing a .Net HttpModule. I thought it would be the perfect solution, but have since found out otherwise. While the methology involved remains the same, the delivery method is what is changing. I have found that… Read More