Reasons Why You Should Choose an SEO Friendly Website
When you think of designing a website for yourself, chances are thatÂ you dream of a website with all the bells and whistles â flash movies,Â stunning images, streaming audio â the works! But, unknown to you, theseÂ elements may actually be damaging your business prospects because whatÂ appears attractive on the surface is detractive when it comes to searchÂ engines rankings. If your website includes these elements, it isÂ automatically relegated to a much lower rank even though the content isÂ relevant and you are making use of cutting edge technology.
In short, it is important to stay away from design elements that can damage search engine rankings.
Unfortunately, a recent poll showed some appalling results. 1 inÂ every 10 website designers believes that SEO is not their business.Â Worse, more than 24% of website designers do not have the foggiest ideaÂ about what SEO is!
Before exploring the reasons to opt for an SEO friendly website design, it is essential to understand what this is all about.
You see, search engines employ automated âweb spidersâ to crawlÂ through websites. These âweb spidersâ collect important informationÂ about the website. The information they glean helps them assess theÂ relevance of a website for particular keywords. Now,you must rememberÂ that these are automated programs that have been coded to crawl throughÂ web pages in a certain way. The spiders deposit the information theyÂ collect in a database. So,when a user queries a keyword, the searchÂ engine dips into this database and lists pages according to relevance.Â Pages that âseemâ more relevant come out on top, while those that areÂ not, end up at the bottom.
While design elements alone are not responsible for dismal search engine rankings, they too play an important role.
Whether you are a professional web designer or a business owner, itÂ is important to know why you must always, always aim for an SEO friendlyÂ website design.
- An SEO friendly website design is the best way to befriend search engines. If search engines are not happy with your design, you can expect only a trickle of traffic from back-link referrals and direct visitors.
- Surveys show that approximately 45-65% of web traffic to any website comes from search engines. Therefore, a website design that is not search engine friendly is washing its hands off this amazing volume of traffic.
- Generally, an SEO friendly website design is also very user friendly. Therefore, ensuring that you use proper HTML coding, target proper keywords through content and meta tags, make use of ALT tags, use proper links and so on, make the site quick to download and easy for the user.
- An SEO friendly website speaks of quality web page design. If you are a company with some standing, the kind of web page you have impacts your brand value.